Kolkata Knight Riders co-owner Shah Rukh Khan knows how to make people swoon to his tunes.
After creating one of the strongest fan bases in the Indian Premier League, the state of Bengal has warmed up to the pulling power of the Bollywood Badshah.
Shah Rukh has followed the footsteps of veteran superstar Amitabh Bachchan by signing up as the brand ambassador of a state - Bengal.
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